686 TECHNICAL OUTERWEAR686 and Westlife Distribution have been making technical outerwear, boots, and apparel in Los Angeles since 1992 — bridging the gap between streetwear and mountain performance long before the rest of the industry caught up. For seven years, I collaborated with Westlife across their brand family of 686, Matix Clothing, New Balance Numeric, Dickies, and Westwell, owning strategy & content production for 6+ annual collection launches.
The work included campaign films, athlete content series, and viral product collaborations like 686 x PBR. Films like Seconds toured 20+ cities globally, and Rabbit Hole earned official selections at IF3, Mammoth Mountain Film Festival, and Mt. Baker Film Festival.
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