SKIDASkida is a Vermont-born accessories brand built around Nordic skiing culture, founded by Corinne Prevot — a former NCAA cross-country ski racer who started sewing headbands in her college dorm. The brand has since grown into a quiet force in outdoor accessories, earning an official partnership with the U.S. Ski Team.
I collaborated with Corinne on directing Skida's first-ever brand film — a cinematic look at the people who keep the spirit of cross-country skiing alive across Vermont, Colorado, and California. I also directed the commercial spot for their Skida x U.S. Ski Team collaboration and sponsorship campaign.
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