Ian Lauria-Post
NESPRESSONespresso has built one of the most recognized brands in coffee. A product ecosystem where the machine, the capsule, and the ritual are inseparable. Their challenge at the product level is translating that premium experience into content that performs across ecommerce, retail, and social without losing the brand's restraint.

I developed a multi-format video series spanning the Vertuo and Original espresso machine lines, designed for deployment across Nespresso's ecommerce platform, Amazon storefront, and social channels. Each moment was built to work across contexts — precise enough for product conversion, considered enough to hold the brand.


Coming Soon
© Ian Lauria-Post | Terms