Ian Lauria-Post

Jimmy Fallon

Role
Brand Strategy
Video Direction
Post-Production

Year
2022-2023

Index
The Password
Jimmy Fallon x The President of the U.S.
Jimmy Fallon’s Book Club
NBC

The Password Is...

From NBC primetime to the Oval Office. When Jimmy Fallon's team needed social and documentary content spanning the launch of his show Password and a private event with the President of the United States, I jumped at the opportunity.

I directed video content across both moments — adapting to the unpredictability and quick turnarounds while working for a public figure at Fallon's level. All video assets were used across @jimmyfallon, @nbc, and @potus.