Ian Lauria-Post
BURTON
Burton is the world's leading winter sports brand, founded by Jake Burton Carpenter in 1977 and still family-owned, guided by a commitment to people, planet, and sport. For nearly fifty years, Burton has defined the culture, equipment, and visual language of winter sports.

As Video Director for Global Brand Creative and Marketing, I led campaign development and content production across Burton's full portfolio — AG, MINE77, AK, StepOn and Futuretrust — for five years. The work spanned 8+ campaigns annually across product launches, brand films, collaborations, and activations, with assets built for paid digital, organic social, retail, events, and e-commerce for global audiences. I continue to consult with Burton on brand and content strategy from Switzerland.


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