Ian Lauria-Post
RED BULL When Zeb Powell and the rest of the Red Bull team wanted to make a film about their influence on snowboarding, Red Bull and Burton came together to produce Paved.

I joined the production, spending a month embedded in the backcountry of Japan with Zeb, Maria Thomsen, Ylfa Rúnarsdóttir, and Takeru Otsuka. The film premiered with a global tour of 75+ cities — including New York, Tokyo, Milan, Beijing, Innsbruck, and Zürich — and was named Film of the Year at the iF3 Film Festival in 2025.


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