Ian Lauria-Post

1 Hotels

Role
Brand Strategy
Creative Direction
Video Direction
Art Direction
Post-Production

Year
2023

Index
1 Hotels Brooklyn Bridge
1 Hotels Central Park
1 Hotels Toronto

Sustainable Luxury.

1 Hotels is a luxury hospitality brand built on the idea that environmental stewardship and world-class design belong in the same sentence. Reclaimed materials, living walls, locally sourced everything, and a sense of place that resists the polished sameness of the global hotel category. Their Brooklyn Bridge property is the brand's flagship in New York.

I led a digital campaign series for several of their NYC & Toronto properties — a collection of short films that moved through the hotel's design language, the reclaimed wood, the natural textures, and the views across the East River toward Manhattan, paired with quieter portraits of how guests inhabit the space. The work was designed to live across web, social, and brand channels as a coherent atmospheric portrait rather than a sequence of standalone assets.