Ian Lauria-Post
The brief was to introduce a house of rare spirits to an American audience that had never heard of it. Every heritage spirits brand runs on the same three forces: time, scarcity, and a keeper of the craft. I built the platform around all three, making the founder's own discovery story the campaign itself.
I developed the campaign end-to-end: the hero brand film with Raj, a ten-part tasting series shot inside the Armagnac library, product imagery at the Vermont campus, social and paid cutdowns, and the experiential brand event that closed the campaign. The hero film passed 125,000 organic views in its first week.
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