STANDARD INDUSTRIESStandard Industries is a privately held global industrial conglomerate headquartered in New York. Roughly $11 billion in revenue, over 20,000 employees, operations across 50 countries. They work in building solutions, specialty chemicals, logistics, real estate, and investments, and own the world's largest roofing and waterproofing business.
Standard needed a content engine. Always-on storytelling that could carry executive thought leadership, employer brand, and product innovation across professional channels. The challenge was range. B2B industrial subject matter had to feel as considered and watchable as consumer brand work.
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