Ian Lauria-Post

BEACHES & SANDALS

Role
Social Strategy
Creative Direction
Post-Production

Year
2023-2024

Index
Brand Systems and Identity

Made of Caribbean.

Beaches and Sandals are the largest family of luxury all-inclusive resorts in the Caribbean — spanning Jamaica, The Bahamas, Barbados, Curaçao, Grenada, and beyond. Their marketing lives and dies on showing real guests in real moments, not stock-photo perfection.

I worked with both brands on social-first content campaigns that showcased their family of resorts, their most loyal customers, and the texture of what an actual stay looks and feels like.