Ian Lauria-Post

Dior

Role
Brand Strategy
Video Direction
Post-Production

Year
2019

Index
Behind Closed Diors

Behind Closed Diors

Christian Dior is one of the most iconic fashion houses in the world. When Dior and style icon Olivia Palermo partnered on a collaboration, they wanted a social film that went beyond the typical influencer deliverable — something that brought audiences inside the Haute Couture atelier and the Dior Heritage archives in Paris.

I directed this social-first film, which offered a rare glimpse into Dior’s Haute Couture atelier, the Dior Heritage archives, and the seasonal runway show. Featuring Maria Grazia Chiuri (Dior Creative Director), Olivia, and members of the Atelier, the piece showcased Olivia's experience exploring Dior's heritage. We had just one week to plan the overall creative and video direction, and another week for post-production. The compressed timeline meant we needed an efficient, social-first workflow while meeting the high expectations of Dior and Olivia Palermo Group. The film launched on Olivia and Dior's social media channels, earning over 333,000 views in one day on her post alone. It became the first major touchpoint in her Dior partnership, which continues to this day.