Ian Lauria-Post

Dior

Role
Brand Strategy
Creative Direction
Video Direction
Post-Production

Year
2019

Index
Behind Closed Diors

Behind Closed Diors

Christian Dior is one of the most iconic fashion houses in the world. When Dior and style icon Olivia Palermo partnered on a collaboration, they wanted a social film that went beyond the typical influencer deliverable — something that brought audiences inside the Haute Couture atelier and the Dior Heritage archives in Paris.

I led brand strategy, direction, and post-production for Behind Closed Diors, a social-first film made with Olivia Palermo for her Dior collaboration. With one week to plan and one week in post, we captured rare access to the Haute Couture atelier, the Dior Heritage archive in Paris, and the runway, featuring Maria Grazia Chiuri. The film drew 333,000+ views in its first day on Olivia’s channel and marked the start of her ongoing partnership with Dior.