Ian Lauria-Post

1% For The Planet

Role
Video Direction
Post-Production

Year
2023

Index
Masterclass

The future of business

1% for the Planet is a global network and environmental certification. Participating businesses and individuals pledge to donate at least 1% of their annual gross revenue, not profits, directly to vetted environmental non-profits. It works as both an accountability system for business philanthropy and a trusted seal against greenwashing.

I directed a masterclass documentary with the organization's CEO in Vermont. The film covered environmental philanthropy and the future of business, built around her perspective on what corporate responsibility actually looks like when it's measured against revenue instead of good intentions.

The subject was simple. The commitment behind it isn't.