Ian Lauria-Post




AG FW 26 In 2006, To Catch a Predator host Chris Hansen sets out to make television history.DIRECTORIan Lauria-Post
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Backstory

Burton is the world's leading winter sports brand, founded by Jake Burton Carpenter in 1977 and still family-owned, guided by a commitment to people, planet, and sport. For nearly fifty years, Burton has defined the culture, equipment, and visual language of winter sports.
 Approach

I joined Burton full-time in 2020 on the Global Brand Creative team, leading creative and content production for 12+ campaigns a year across brand campaigns, athlete films, documentaries, social series, retail, and e-commerce. My work supported $300M+ in annual sales and drove 50M+ views across Burton’s social channels.

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BEHIND-THE-SCENES


Results
+ The collection sold out within 1 day worldwide.
+ 1 hero campaign film.
+ 20 organic social videos.
+ 30 paid videos.
+ 800M+ views across IG, LinkedIn, & YouTube.

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