Skida
Role
Campaign Strategy
Creative Direction
Video Direction
Cinematography
Post-Production
Year
2021Index
Cross Country Revival
Skida x U.S. Ski Team
Playful by design.
Grounded in function.
Skida is a Vermont-born accessories brand built around Nordic skiing culture, founded by Corinne Prevot — a former NCAA cross-country ski racer who started sewing headbands in her college dorm. The brand has since grown into a quiet force in outdoor accessories, earning an official partnership with the U.S. Ski Team.
I collaborated with Corinne on directing Skida's first-ever brand film — a cinematic look at the people who keep the spirit of cross-country skiing alive across Vermont, Colorado, and California.
Skida x U.S. Ski Team
I led the direction and production for the commercial spot for the Skida x U.S. Ski Team collaboration and sponsorship campaign. The ad spot was released across PR, organic social, paid, and out-of-home advertising.