Ian Lauria-Post

IAN LAURIA-POST

Brand and creative leader with 15+ years leading brand campaigns, content strategy, and production for luxury, outdoor, and consumer brands. Based between Switzerland and the United States, working across the U.S. and Europe.

2026 REELS

Directing & filmmaking.
Brand films, documentary, commercial.

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RED BULL

When Zeb Powell and the rest of the Red Bull team wanted to make a film about their influence on snowboarding, Red Bull and Burton came together to produce Paved.

I joined the production, spending a month embedded in the backcountry of Japan with Zeb, Maria Thomsen, Ylfa Rúnarsdóttir, and Takeru Otsuka. The film premiered with a global tour of 75+ cities — including New York, Tokyo, Milan, Beijing, Innsbruck, and Zürich — and was named Film of the Year at the iF3 Film Festival in 2025.

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BURTON

Burton is the world's leading winter sports brand, founded by Jake Burton Carpenter in 1977 and still family-owned, guided by a commitment to people, planet, and sport. For nearly fifty years, Burton has defined the culture, equipment, and visual language of winter sports.

As Video Director for Global Brand Creative and Marketing, I led campaign development and content production across Burton's full portfolio — AG, MINE77, AK, StepOn and Futuretrust — for five years. The work spanned 8+ campaigns annually across product launches, brand films, collaborations, and activations, with assets built for paid digital, organic social, retail, events, and e-commerce for global audiences. I continue to consult with Burton on brand and content strategy from Switzerland.

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THE NORTH FACE

The North Face has spent over fifty years equipping athletes and explorers at the edge of what's possible. When professional athlete Jake Blauvelt set out to make Liminal — a film about the space between seasons, between disciplines, between what snowboarding was and what it's becoming — they needed a director who could live inside that world.

I directed and shot the film from Mt. Baker, Washington to Bolton Valley, Vermont, working closely with Jake and the crew over 3 months. Liminal premiered on The North Face's channels and premiered in Seattle, Bellingham, Stowe, and Japan in 2024.

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JIMMY FALLON

From NBC primetime to the Oval Office. When Jimmy Fallon's team needed social and documentary content spanning the launch of his show Password and a private event with the President of the United States, I jumped at the opportunity.

I directed video content across both moments — adapting to the unpredictability and quick turnarounds while working for a public figure at Fallon's level.

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JW ANDERSON

JW Anderson is one of the most influential fashion houses out there today. Jonathan Anderson's collections consistently set the tone for the rest of the industry.

I directed a digital campaign series that translated his FW collection from the runway to web and social. A visual ecosystem where the silhouettes, the textiles, and the mood of the presentation lived together across all digital formats rather than as isolated runway captures.

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DIOR

Christian Dior is one of the most iconic fashion houses in the world. When Dior and style icon Olivia Palermo partnered on a collaboration, they wanted a social film that went beyond the typical influencer deliverable — something that brought audiences inside the Haute Couture atelier and the Dior Heritage archives in Paris.

I directed Behind Closed Diors, a social-first film featuring Maria Grazia Chiuri, Olivia, and members of the Atelier. It became the first major touchpoint in a Dior partnership that continues to this day.

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BHAKTA SPIRITS

BHAKTA holds the oldest collection of Armagnac on Earth, with vintages dating back to 1868, alongside rare vintage rum and rye. Founded by Raj Peter Bhakta and Leo Gibson after they built WhistlePig, the house runs on a single idea: time in a bottle.

The brief was to introduce a house of rare spirits to an American audience that had never heard of it. Every heritage spirits brand runs on the same three forces: time, scarcity, and a keeper of the craft. I built the platform around all three, making the founder's own discovery story the campaign itself.

I developed the campaign end-to-end: the hero brand film with Raj, a ten-part tasting series shot inside the Armagnac library, product imagery at the Vermont campus, social and paid cutdowns, and the experiential brand event that closed the campaign. The hero film passed 125,000 organic views in its first week.

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CALBI

A Swiss production house built at the intersection of art and intelligence. Most production companies buy their software; CALBI built its own — a single connected system running identity, pricing, and production from one owned record. The same claim it makes to clients, proven on itself first.

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SOLK / ShoeFabrik

SOLK is built on shoe-making heritage and a bold vision: designed on purpose, built to last, and Made to Fade. Beautiful in their first life, generous in their second.

I created an AI-generated campaign for SOLK featuring their biocircular Fade 201 leather shoe. All assets were generated using Runway AI and post-processed in DaVinci Resolve.

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1 HOTELS

1 Hotels is a luxury hospitality brand built on the idea that environmental stewardship and world-class design belong in the same sentence. Reclaimed materials, living walls, locally sourced everything, and a sense of place that resists the polished sameness of the global hotel category. Their Brooklyn Bridge property is the brand's flagship in New York.

I led a digital campaign series for several of their NYC & Toronto properties — a collection of short films that moved through the hotel's design language, the reclaimed wood, the natural textures, and the views across the East River toward Manhattan, paired with quieter portraits of how guests inhabit the space. The work was designed to live across web, social, and brand channels as a coherent atmospheric portrait rather than a sequence of standalone assets.

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OLIVIA PALERMO

Olivia Palermo has built one of the most recognizable personal brands in fashion. She is a genuine style authority with deep relationships across the industry's biggest houses. Her team needed a director and editor who could move at a high pace while producing content with real cinematic quality.

I collaborated with Olivia and her team on a series of social-first films covering her experiences at Couture Week, New York Fashion Week, Milan Fashion Week, and more — focused on the fittings, the shows, the in-between moments that define Fashion Week beyond the runway.

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BEACHES & SANDALS RESORTS

Beaches and Sandals are the largest family of luxury all-inclusive resorts in the Caribbean — spanning Jamaica, The Bahamas, Barbados, Curaçao, Grenada, and beyond. Their marketing lives and dies on showing real guests in real moments, not stock-photo perfection.

I worked with both brands on social-first content campaigns that showcased their family of resorts, their most loyal customers, and the texture of what an actual stay looks and feels like.

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CREATIVELY

Creatively is an app designed to help creative artists and recent graduates find roles in fashion, luxury, art, and tech companies across the globe. A platform built for the people who make things — connecting portfolios directly with the companies that need them.

I collaborated with the Creatively team on their first-ever campaign, produced remotely during Covid between teams in New York and Vermont. That initial project grew into a four-year partnership spanning global campaigns, paid ads, organic social content, and more.

First 6 months:
+ 50,000 followers
+ 6M engagements
+ 26M+ reach
+ 50M+ impressions
+ 82.5M+ social footprint

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